Search Mojo

Pay Per Click Management

Search Mojo's pay per click management focuses on a four-step approach proven to reduce costs while improving conversions. Click on any of the steps below to learn more about that particular piece of the process.

• Account Structure
  PPC advertising can be a confusing space to navigate. Every day, search engines are adding new features and functionality or changing how existing features work. Learn more about Search Mojo's approach to improving and managing the most efficient account structure possible.
• Bid Management
  Contrary to popular belief, it is not always most profitable to have a PPC ad at the top position on the page. Learn more about how Search Mojo strategically manages bids to provide the most visibility for the lowest cost per conversion.
• Landing Pages
  A landing page is the page a searcher "lands" on after he/she clicks on a PPC ad. Often, however, advertisers overlook the importance of landing pages and their role in converting a visitor to a lead or sale. Learn more about Search Mojo's approach to landing pages for PPC.
• Ongoing Testing
  PPC campaigns are not "set it and forget it" as many advertisers believe. Instead, PPC campaigns need constant supervision and continual improvement. Learn how Search Mojo pay per click PPC management services employ A|B testing to improve conversion rates.